William Welch

VP Marketing

William Welch

William Welch has 20+ years of building sales, marketing & communcations (M&C) strategies, programs and campaigns that build brand awareness, drive engagement, achieve thought leadership and deliver results.

As VP, Marketing, William creates and deploys marketing strategies aligned with KAP’s organizational growth objectives and the unique goals of each Platform Partner.

Mission Statement

Position Keystone Agency Partners as the strategic partner of choice for independent insurance agency owners seeking to grow their business by defining M&C strategies and executing compelling programs that deliver value to our audiences and stakeholders. 

The independent insurance agency has been a pillar within every local community across the U.S. They have helped build their cities and towns by providing services that enable entrepreneurs, grow commerce and protect families and their neighbors.  And like their local communities, each agency is unique.

I find passion in KAP’s mission to help to ensure the perpetuation of the independent agency and in providing the strategic marketing & communications support to foster and empower agency leaders to elevate their brand, create new entrepreneurial ideas and drive further growth.

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Key Objectives

  • Define marketing & communications strategy
  • Build & support organic and inorganic growth initiatives
  • Advise and support the marketing initiatives of KAP’s Platform Partners
  • Drive internal and external stakeholder engagement
  • Position KAP, our team and partner agencies as industry leaders