Jennifer MacLaren

EVP Communications and Marketing

Jennifer MacLaren

15+ years experience building, growing and maintaining corporate brands with diverse stakeholder groups.

As EVP Communications & Marketing, Jennifer creates and deploys strategies aligned with organizational growth objectives.

Mission Statement

Communications and marketing strategies aligned with business objectives support organizational growth. Driving consistent messaging through external and internal communications effectively builds brand across all stakeholder groups.

Partnering with engaged leadership teams to understand business objectives and develop marketing and communications strategies that support the company for growth is what brings me to work everyday. I love crafting creative strategies targeted at various stakeholder groups and measuring campaign activity to constantly refine for success.

Strategic Communications Director
FTI Consulting
Head of Marketing Middle Market
Willis Towers Watson
Head of Marketing Brokerage & Advisory
Willis Towers Watson
Founding Board Member Marketing
Nonprofits serving Children

Key Objectives

  • Establish communications & marketing strategy
  • Refine go-to-market approach and materials
  • Branding, web and social media
  • Executive positioning
  • Public relations
  • Internal communications
  • Organic and inorganic growth initiatives